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Using Virtual Agents To Help Keep eCommerce Customers Happy
The Decline of Customer Service and the Rise of Self-Service New technologies allow consumers to freely explore seemingly endless amounts of products and information online. Because of this, consumers...
View ArticleMaturing Web Analytics: A Guide To Setting & Achieving Conversion Goals
Welcome to Maturing Web Analytics. This article is for everyone who, after reading Beginning Web Analytics, following the links, and setting up your own web analytics, now want to take the next step....
View ArticleMaking The Call: Using A/B Testing To Build A Better Website
So we’ve talked about how to build a website people like, and we’ve talked about how to gather metrics, both of which are useful skills for any small eBusiness owner. But a question still remains: How...
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Interview: Joerg Rathenberg Talks About Virtual Events & Unisfair
Bringing The Event To You Some of the most important parts of business are making connections, following leads, and communicating with future prospects. Many companies participate in Expos,...
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Attracting the Tech Savvy Consumer: Improving Your Websites (Holistic)...
The internet is a complicated place, and there’s a very good reason that the part it’s most widely known for is called the world wide web. Even if your website is brilliantly designed, and has an...
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Interview: Bret Eickhoff Talks About Wrazz
Yesterday, a new beta site launched offering social and tech-savvy consumers a chance to explore their city (starting in Seattle) in a fun and engaging way. Wrazz (wrazz.com) is a new site that blends...
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Why It’s Called A Web: Social Media & eCommerce Integration
Over the years, as the world wide web has grown, it has come to encompass many aspects of a users life. While once it was used for nothing more than sending email between friends, making the rare...
View ArticleAdvanced UX: Getting Serious About User Experience
So here you are, the dedicated eCommerce operator, and after having invested a great deal of time into designing your online store, you notice that it still doesn’t look quite right. You can’t put...
View ArticleCustomers Love Fast Sites: Improving Your Website’s (Mechanical) Performance
As realms of business go, eCommerce is one of the fastest – and is populated by some very impatient people. You can have the greatest product in the world, but it won’t matter one bit if your pages...
View ArticleNew Career Opportunity & The Future of eCommerce Optimization
Been awhile since I last updated everyone on the latest in my life and here with eCommerce Optimization. My last update post hinted at the upcoming “re-launch” of the blog and community, and I have...
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